NAILFILES is a hand and foot spa that started operations in March of 2008 in PM APARTMENTS #24 MATALINO ST. UP VILLAGE QC. In such a short time, we were able to create a niche market for men and women, generally 14 – 60 years old, who needs pampering that is simple, unhurried, no fuss, VERY RELAXING … VERY AFFORDABLE.

Encouraged by the markets response to what we offer, Nailfiles branched out to a more competitive environment in KATIPUNAN at the G/F of ONE BURGUNDY PLAZA March 2009 to test if its business model will work in a totally different set of clients ( mostly students – ATENEO, MIRIAM, UP etc ) . It did. Just like the first location, we achieved more than break even point on the first month alone and doubled sales after six months. And more than that , we were able to prove that a system is in place. Hence, we would like to cover a wider market to include the whole of Metro Manila and subsequently open in other parts of the country thru FRANCHISING.

As such, we have successfully opened our FIRST FRANCHISED BRANCH in DE LA SALLE TAFT at the G/F OF BURGUNDY TRANSPACIFIC October 08, 2009. We predicted it to do very well and it did. Its now official, La Salle, Benilde and St Scho loves NAILFILES.

We also opened the third company owned branch last October 17, barely 2 weeks after De La Salle Taft Branch, DON ANTONIO HEIGHTS BRANCH to cater to the villages around – BF HOMES, MAPAYAPA, DON ANTONIO, DON ENRIQUE, TIVOLI, VISTA REAL etc. and FAIRVIEW and to boost further our presence in the area, the 2nd franchised branch in FEU REGALADO March of this year. THAT GIVES NAILFILES A TOTAL OF 5 BARELY TWO YEARS.

On May 16, 2010, we are set to conquer a new milestone … NAILFILES FIRST PROVINCIAL BRANCH and FIRST SM BRANCH – NAILFILES SM ROSARIO , CAVITE. .. new challenge, new market. nothing scary though. We are prepared.

New NAILFILES branches ( company owned and franchised ) are set to open in the coming months. Its not an easy task but we are always inspired at how clients gravitate to NAILFILES anywhere we open. I actually think, the market is also prepared for NAILFILES … for the kind of pampering … VERY RELAXING … VERY AFFORDABLE.

The core of our business is back to basic approach in the kind of pampering that we give. Our services are based not on technology or the latest craze in the market but on touch therapy. Our ambience is soothing. Dim lighting, soft music … aromatherapy. the kind that would make you doze off sleep. Some clients even think its an escape from the outside world. NAILFILES is nothing fancy. We focus on what is only basic and necessary to cater to the needs of the client for maximum relaxation.

Like what we always say, if you want to have a manicure and a pedicure, you can have it anywhere but IF YOU WANT TO RELAX WHILE HAVING YOUR MANI AND PEDI … YOU COME TO NAILFILES … THERE’S NO PLACE ELSE.

MISSION

Our mission is to reinvent the spa experience of Filipinos to mean back to basic in terms of:

• over all ambience
• services offered
• affordability

VISION

To be the number one small to medium scale hand and foot spa in every territory where it is located ( company owned or franchised ) and nationwide by 2015 thru:

• excellent client service
• aggressive Nailfiles branding ( system wide an local )
• timely and strategic expansion
• productive relationship with business partners